Taking Your Business From Local to National

taking your business from local to national

What are the advantages of taking your business from local to national? National brands have visibility, resources, and the ability to predict customers’ needs long before they happen. Local businesses have limited resources, but they are able to innovate and take advantage of national brands’ data. Using data from national brands to better understand local customers’ needs can help local businesses make their offerings more desirable. But how do they get the edge? Read on to find out the best way to take your business from local to national.


Boosting sales with word-of-mouth marketing is an important part of digital marketing. Not only does it drive traffic to your website, it also costs you absolutely nothing to implement. In addition to creating raving fans and advocates, word-of-mouth marketing encourages social interaction. If used properly, word-of-mouth marketing can grow your business from local to national status in no time.

The power of word-of-mouth marketing is proven by recent studies. According to a recent study by the Wharton School of the University of Pennsylvania, “people trust word-of-mouth marketing over traditional marketing.” That’s because people tend to trust friends and family more than they do advertisements. They trust recommendations from their classmates and barbers more than they do advertisements. Additionally, people believe personal endorsements from friends more than they do from advertisements or billboards.

To be successful with word-of-mouth marketing, you must make your product stand out in the eyes of your target market. This can be done through an effective marketing strategy. To get your brand name out there, you should build buzz around your product. You can do this by launching a unique product or service. A national chain like Chipotle, for example, sources ingredients from local farmers, but created an iPhone app and a haunting video that satirizes the over-processed world we live in.

The best word-of-mouth marketing strategy is one that allows you to build a two-way relationship with your customers. Word-of-mouth marketing requires the active involvement of customers. Customers do not just read reviews, they actually talk about products they use and trust. Moreover, word-of-mouth marketing creates an exponential referral chain that generates continual traffic, leads, and sales.

In emerging markets, word-of-mouth marketing is a highly local phenomenon. Consumers in these countries usually live in close proximity to their relatives and friends. However, word-of-mouth in digital form is becoming increasingly popular and widespread, though it still lacks credibility in emerging markets. A recent study found that 53 percent of Chinese consumers believe in online recommendations but only 23 percent trust reviews of products.


The most common excuse for data localization is national security. Having the power to control the flow of data has given governments a measure of control over citizens, while not addressing legitimate cybersecurity and traditional national security concerns. Many of these concerns are simply about control. In the end, data localization is not a good idea, and businesses should consider the benefits and risks of data localization before making any changes. The Roadmap for Cross-Border Data Flows proposes progressive solutions that will address the concerns of governments and companies. The Roadmap also recommends mechanisms to foster trust and reduce the need for data localization laws.


Whether you run a local restaurant or a large pet super mart, you’ll want to stay on top of macro trends. These trends can affect small businesses, large chains, and various demographic groups. By understanding these trends, you can analyze your market more effectively. In addition to studying macro trends, it will be helpful to know the characteristics of your customers. The following are three trends to look for when taking your business from local to national.

Financial trends: While most small businesses are unlikely to directly be affected by stock prices, they can be affected by market conditions, which can affect their ability to secure loans and investment capital. Trends can also indicate the direction of an industry or line of business. Examples of trends may include the use of paperless billing by accountants or the opening of frozen yogurt shops in a city. In addition to the general direction of the business, trends can also help small businesses forecast the future.

Data-driven marketing

When it comes to marketing, data is the key. Without data, it’s impossible to know who will buy what. With data-driven marketing, you can target consumers with marketing messages that are tailored to their preferences and interests. In addition, this type of marketing can persuade customers to buy your products. Even though some new products don’t produce much buzz, data-driven marketing can help create a need and want for a product. When consumers see the value in a product or service, they’re more likely to buy it.

One of the major challenges of a data-driven marketing strategy is collecting data. It takes time to collect relevant data and even longer to analyze it. Online surveys are a great way to collect this data. But customers are hesitant to take surveys, so make sure you offer incentives. When customers respond positively to an online survey, they will be more likely to purchase your products and services. However, if your surveys are not collected in a timely manner, you may need to spend extra time on the research.

When it comes to budgeting, data-driven marketing requires a comprehensive understanding of the customer’s buying journey. When you have a better understanding of the customer’s behavior, you can create a budget that minimizes risks and waste. Then, you can build a strategy based on this data. By making use of data, you can see how much you spend on marketing and how much you spend.

Ultimately, the goal of data-driven marketing is to build a more effective relationship between your customers and your products. To build a strong relationship with your customers, you must know what their preferences are. A data-driven business does not need to be global in order to be successful. The key to data-driven marketing is an effective balance between your brand and your audience. Using authoritative data is a crucial step to a successful business.

Real-time analytics also allow you to understand the true cost of not capturing new clients. It also helps you determine which customers to focus your efforts on. This data allows you to make adjustments in real time, which is crucial for a successful data-driven marketing campaign. This kind of data analysis helps you to optimize your business and increase your profitability. If you follow these tips, you can take your business from local to national status with no effort.